Most revenue organizations run on opinion.
The forecast is a feeling. Activity is whatever gets logged. Deals close — and nobody knows which behaviors caused it, so nothing can be repeated on purpose. Your CRM already holds the evidence. It has simply never been made to talk.
The Method
(1)
Measure
Three years of your CRM, plus interviews with you, your sales leader, and 2–3 reps.
(2)
Analyze
A fixed battery across seven layers, including a statistical model of what actually predicts winning in your business.
(3)
Prescribe
Findings sized in dollars, force-ranked, with the 2–3 moves that matter most.
(4)
Install
The operating system built into your CRM and re-measured against a named baseline.
The Workbook
Your live pipeline, scored: hygiene dashboard, rep action list, pipeline health (stuck $, aged $, coverage), and a red/yellow/green deal board.
The Audit Deliverables
A ten-day read-only diagnostic of your CRM data. Everything is computed from your own data — zero industry benchmarks.
The Findings
A board-readable summary: the governing insight, belief vs. data, your top three findings sized in dollars, with peer-reviewed citations on the exhibits.
The Walkthrough
A recorded 15-minute video of me presenting your workbook — shareable with your board, investors, or team.
The Diagnostic
The free audit shows you WHERE deals die. The Diagnostic shows you WHY — across seven layers, plus a win-signal regression on three years of your closed deals.
Targeting
Which segments actually convert, and whether you're fishing in the right pond.
Activity & Capacity
Whether your team has the throughput to hit the number, computed from your own funnel.
Conversion & Velocity
Where deals stall, slow, and die between stages.
Forecasting
How reliable your forecast really is, and what's inflating it.
Infrastructure
Whether your CRM, process, and data can actually support growth.
Coaching
Where rep development and live-deal coaching are, and aren't, happening.
Retention
What churn and expansion are doing to your net revenue.
The Win-Signal Model
A statistical model of the behaviors and deal traits that actually predict winning in YOUR business, with every recommendation carrying an evidence grade (A/B/C).
Build & Run
When you're ready to act, I build the operating system directly into your CRM and run it with your team. Every intervention is preceded by a written prediction, then re-measured against a named baseline at day 90 and day 180.
Wired into Salesforce or HubSpot.
Computed from your own funnel.
Operational cadence for managers.
Measured against day-one benchmarks.
The ruler never changes. Every result is measured against the baseline we set on day one, so you always know what actually worked.
Richard LeDuc, PhD
Quarterly Cadence
Own Data Only
We use your CRM data exclusively, eliminating the noise of imported industry benchmarks.
Evidence-Grade
Every recommendation is backed by peer-reviewed research and a statistical evidence grade.
Predictions in Writing
Results are written down before any intervention, ensuring measurable and repeatable outcomes.
Scientific Rigor
Rooted in PhD-level statistical research, we deliver McKinsey-grade precision to your growth.
Richard LeDuc, PhD
Richard LeDuc, PhD — Fractional Chief Revenue Officer. 100% revenue growth, twice. Scaled a sales team from 5 to 30. Doctoral research into the science of revenue behavior. Full-stack revenue leader across SaaS, PEO, industrial, medical, and outsourcing.
See what your CRM actually says about this quarter.
Transform your pipeline into a scored operating system. We build the evidence-grade infrastructure your team can run on purpose.